Hi, we're Tate and Mitch Mosher.

You may recognize us from our work with The Hunting Public, but long before cameras and content creation, we were simply two brothers who loved bowhunting.

Together, we have nearly 40 years of combined bowhunting experience. Growing up and living in rural northwest Minnesota, getting to the nearest archery shop often meant a three-hour round trip. Like many hunters, we got tired of spending more time driving than actually preparing for the season. So we built our own home bow shop and learned everything we could about setting up bows, building arrows, and learning how to get the most out of our equipment.

Over the years, we introduced countless friends and family members to archery and bowhunting. Every conversation seemed to end the same way:

"I'm not spending that much money on a bow."

 

"There are too many options. I don't even know where to start."

 

"How do I know what accessories I need?"

 

"What arrows am I supposed to shoot?"

The questions never stopped, and neither did the confusion.

What happened next was even more interesting. Time after time, people would look at our setups and say:

"This looks like a lot of fun. Can you just tell me what to buy and set it all up for me?"

Eventually, we realized this couldn't be a coincidence.

There are thousands of people who want to get into archery and bowhunting but feel overwhelmed by the endless options, technical jargon, and pressure to buy expensive equipment. The archery industry often feels geared toward expert shooters and people with unlimited budgets, while everyday hunters are left wondering where to begin.

That's why we started this company.

Our Mission

Our mission is simple: make bowhunting easy.

We believe most people don't need to become experts in arrow spine, bow tuning, or the latest gear trends. They don't need a $3,000 setup. They simply need a reliable, accurate bow that fits them, is properly tuned, and is ready to hunt.

That's exactly what we provide.

We've carefully selected equipment, simplified the decision-making process, and eliminated the guesswork so you can spend less time researching and more time shooting, practicing, and hunting.

Whether you're a first-time archer, a parent buying a bow for your child, or a hunter looking for a straightforward setup without the headache, we're here to help.

Our goal is to help the everyday hunter skip the confusion and get to the woods.

Welcome to the simpler way to buy a bow.